Picasso

http://www.youtube.com/watch?v=7cJZHtMED5Q

This advert of the Citroen Picasso is of particular relevance as I feel it sums up one of the comments made by Allan Kaprow in his Essays on the Blurring of Art and Life,

"Those wishing to be called artists, in order to have some or all of their acts and ideas considered art, only have to drop an artistic thought around them, announce the fact and persuade others to believe it. That's advertising."

It is notable in this case that it is not the artist's signature but that of a robot's indicating how mechanical and repetitive today's society has become. What also is of note is how the provenance of any signature can have a detrimental effect on its reception.